Fewer and fewer people are buying iPads

There is a point where the market is filled with product and it drops on demand. Most likely, the reason lies in the decline in sales of tablet Apple released its sales results for the last quarter.

The company from Cupertino again shared with the world of quarterly results, both financial and retailer experience. We are talking about the fourth fiscal quarter and the third quarter of this year. According to published information, Apple received 51.5 billion dollars in revenue, and profit of the company amounted to $ 11.1 billion. In the previous quarter, revenue reached 49.6 billion dollars. In the same quarter of the previous year, profit came in at 8.5 billion dollars. The results thus show a clear increase.

Financial results / photo. Apple

Simultaneously with published data show that iPads are selling worse. Currently, sales reached 9.89 million units ceiling. In the previous quarter the figure was 10.93 million in the previous year 12.32 million copies. Since the introduction of the first iPad it's been a few years. Currently, Apple is getting less attention iPadowi Mini. Microsoft itself even not allowed to sell the Surface Mini. The reasons of such decision can be discerned in many factors. Probably the boom in tablet just from year to year begins to fade. Saturated market the product in question is no longer interested in buying the device, which most willing surely already have. Adding to the longer life of tablets, smartphones can be seen as unambiguous, a possible cause of the drop in sales. Source: Apple.com